Google for that search.
Main Goals of SEO
Get more website visitors
Improve Google rankings
Get potential customers
Increase online visibility
Generate organic (free) traffic
📚 Main Parts of SEO
- Keyword Research
Finding the words people search on Google.
Example:
“Best jeans for men”
“Buy T-shirts online”
“Digital marketing course”
Tools:
Google Keyword Planner
Google Trends
Ahrefs
Semrush - On-Page SEO
Optimizing things inside your website.
Important elements:
Title tag
Meta description
Headings (H1, H2, H3)
Keywords
Images + ALT text
Internal links
SEO-friendly URLs
High-quality content - Technical SEO
Improving the technical performance of a website.
You should learn:
Website speed
Mobile friendliness
HTTPS
XML sitemap
Robots.txt
Canonical tags
Core Web Vitals
Crawlability and indexability
Structured data/schema - Off-Page SEO
Activities outside your website that can improve authority.
Examples:
Backlinks
Guest posting
Digital PR
Brand mentions
Local citations - Local SEO
Useful for businesses serving a specific location.
Example: “Best clothing shop near me”
Learn:
Google Business Profile
Reviews
NAP consistency
Local keywords
Local citations - SEO Content
Create useful content that answers what people are searching for.